Advertising & Marketing

Optimise Your Website with 5 Top Google Ranking Factors For 2018

Search engine optimisation can be an extremely dynamic field that is constantly changing as the years go by. That being said, it hasn’t been more important to keep up with the many changes in Google ranking factors.

In the year 2016, updates in the algorithm such as “Penguin 4.0” and “Possom” introduced a search experience that is smarter, cleaner, and even more semantic. In 2018, however, it is projected that there will be more changes. Here are 5 of the many factors which you must consider to optimise your website.


To improve Google ranking, you must create content that is detailed, covering a broad spectrum of its respective theme and subject matter. Content must definitely provide real value to its reader and should incorporate visual content that is engaging and relevant to what is written.

Remember, quality is better than quantity all time. Concentrate on value delivered and not just the word count. Although there is absolutely no clear guideline about the maximum word count for articles, it does differ per subject matter.

However, it has been observed that longer content typically achieves higher search positions. Therefore, signifying that there is a relationship between content length and top Google search ranks.


If you searched for how to improve SEO ranking on Google, surely you have read about backlinking. Backlinks continue to be one of the most powerful ranking indicators in Google’s search algorithm.

The more links you have from numerous high-authority domains, the better the chances to rank well above the search results for top-level keywords. Digital marketers should be keen about their backlink information since recent updates such as “Penguin 4.0” have cleaned and filtered websites with poor backlink profiles.


Google introduced mobile-first indexing last November 4, 2016. This indicates the importance of a site’s compatibility with mobile devices such as smartphones and tablets. One of the many new Google ranking factors, web developers and designers must now prioritise mobile-friendly versions over desktop versions to allow better user experience.

Since more people are using their phones to research, this allows Google’s algorithm to target search results based on the user’s current location. If you have noticed, Geolocation has actively affected local search queries on desktop users as well.


Having introduced mobile-first indexing, page speed has now become a crucial factor for ranking. Websites with sluggish page speed will have a harder time ascending the ranks. This is due to Google’s goal of providing users with search results of web pages that offer the best user experience to consumers.


SEO is certainly going local in a major way, so if you are pondering how to rank way up high on Google then this is one factor that you must not miss, specifically if you own a small business. Schema markup code allows the search engine to better understand specific texts such as phone numbers, addresses, reviews, recipes, and more.

Especially for locally-owned businesses, applying a site-wide schema code can be extremely advantageous. For instance, it is important to ensure you tell Google where your business is situated by implementing the correct schema code.

You will see many changes on Ryan Deiss marketing strategies this 2018. Because of the recent updates, many new Google ranking factors have been created and more will definitely come as more changes occur. Consequently, this means that many sites would soon be outdated; therefore, lose ranking.

If you want to remain on top of the search pages or wish to increase your page ranking, specialists such as those from Ardor SEO will help you achieve exactly just that. Simply click here for more information.